5 Keys To Making Easter HUGE

Easter is only 33 days away.

If you haven’t started gearing up for this big day, time is running out.

So let me get right to the point.  Here are some keys to making sure you leverage the biggest day on the church calendar:

#1. Mobilizing the congregation is the top priority this Easter

That means we need to arm them with invites and opportunities to serve the community if we want to reach more people than ever this Easter.

#2. Do Multiple Services

Easter is a family day, so we need to make sure we have multiple options for people to worship and then do the family activities they have planned.

#3. Start your Promotion Early

You need to start telling your church about Easter 4-5 weeks before Easter Sunday. (Remember, Easter changes every year, so most people don’t know when it’s happening. That’s why we need them to commit to attending a service before they commit to something else).

#4. Ticket the Event

We always ticket our Easter services. A ticket creates commitment once the person accepts it and it’s a much more powerful invite.

#5. Have a strategic plan for reaching those who don’t attend your church

Easter is the best Sunday of the year to reach people, so don’t miss this opportunity to reach people in your community who are unchurched.

Book Mania!

I love books…

I love getting deals on books…

So I wanted to share with you some news about a couple of my books that’s happening right now…

1. My book Pull: Making Your Church Magnetic is only $2.99 on the Kindle. This sale ends in the next day or two, so pick it up before it becomes $9.99 again. Get it here. 

2. My book Leadership Blurbs: Bite Sized Strategies for a Growing Church is finally available on the Kindle. (Leadership Blurbs is a reboot of my book, “Zero to Sixty”. It has 5 new chapters that are worth checking out.) Check it out here. 

3. You can grab a FREE (minus shipping) paperback copy of Leadership Blurbs here.

4. We’re offering a deal on a case of my book for new believers, “Begin: First Steps for the Journey”. It’s $99 for a case of books. That’s almost $100 in savings off retail! Grab a case here.

5. You can get a couple of my books for free if you’re a member of Kindle Unlimited.  Take a look here. 

Happy reading…

My All-Time Favorite Leadership Books

I get this question all the time: “Bob, what are your favorite leadership books?” I’ve never really sat down to write out my top 5 all-time picks, but I figured if you’re a senior leader in a church, these are the books I would highly encourage you to read.

So here’s my top 5 books on leadership…

#1 – Leadership Gold by John Maxwell – I wrestled between this book and The 21 Irrefutable Laws on Leadership. You should read both, but if you’re been in leadership for a while, Leadership Gold will really help.

#2 – Good to Great by Jim Collins – There are so many principles in this book that helped me navigate rough patches in our church. Plus, this book  helped me describe what was happening in our church when I didn’t have a name for it. This is a book I go back to all the time.

#3 – The Next Generation Leader by Andy Stanley – I read this book when it came out. Then I reread this book. Then I read it again. Then I made everyone on my staff read it. It’s a must read. It helped me so much. I’m only going to post one book by Andy, but if I were being honest, Visioneering should be on here as well as 7 Practices of Effective Ministry.

#4 – The E-Myth by Michael Gerber – This book literally blew my mind when I read it. I never really understood systems until I read this book. Then I went back and read every book Michael had written. This is a book everyone on your team needs to read.

#5 – Courageous Leadership by Bill Hybels – This book tackles leadership from the Senior Pastor perspective. There’s so much great leadership content here. I’ve read this book several times. I’ve recommended it hundreds of times. So much of our nomenclature in church leadership comes from this book.

Speaking of leadership books… (how’s that for a transition)

My book Zero to Sixty got rereleased today. The new title is Leadership Blurbs: Bite Sized Strategies for a Growing Church and it has 5 brand new chapters.

Here’s the best part: you can grab a copy for free (you just pay for the shipping). Click here to pick up a copy. 

4 Keys to Maximizing the Summer

Summer is here in Miami.

That means temperatures that reach “surface of the sun” levels and daily rain at 3PM.

That also means a season where we focus on deepening and training our congregation.

Lots of churches batten down the hatches and hunker down, praying for Fall to arrive.

We take a different approach.

Not only in our strategic outreach, but in our investment into our church and each other.

So here’s 4 things you can do this Summer that will bring depth and health to your church: 

#1 – Theology Classes – every summer we host what we call “Calvary Institute”, where we focus on classes that train our congregation theologically. These classes run anywhere from 6-8 weeks in length. our church loves them and it’s a great time to mature the believers in your church who want to grow.

#2 – Small Group Leader Training – We run our Small Group Leader training throughout the year, but our Summer session is always well attended. This is a 6 week class that teaches potential group leaders how to be an effective Small Group leader. We created an entire resource on the subject here. 

#3 – Vacation – We encourage our staff to take vacation over the summer. There are other times of the year that are blocked out and we don’t allow anyone to take vacation, but summer is a time when we want the staff to get some rest and enjoy their kids while they’re out of school.

#4 – Personal Development – We encourage our team to read more, listen to more programs, and attend an event geared towards leadership or personal development over the Summer. If certain ministries are slower during the summer, this is a great time to invest in yourself.

In fact, this is exactly why we decided to host the “Breaking 500 Bootcamp” in August in Orlando, FL at Disney World. Well, the fact that it’s at Disney World helps too :)

You can learn more about our Breaking 500 Bootcamp by clicking here

What I’ve Been Reading

I get questions about what I’m reading almost every day, so I thought I’d share what I’ve read over the last month.

(For those who want to know how I read as much as I do, you can read this post here)

So here’s some of the books I’ve read in the last month or so…

Smart Kids, Smart Money by Dave Ramsey & Rachel Cruze – I really enjoyed this book. With 3 young kids at home, this gave me gray ideas to help them win with money. Also, after reading this book I decided to start a wedding fund for my 2 daughters.

The Dude’s Guide to Manhood by Darrin Patrick – While I’ve never met Darrin personally, I respect him a great deal. The highest compliment I can give this book is that I wish I had written it. It’s brilliant. You should read it. Right now.

The Advantage by Patrick Lencioni – I really enjoyed this book, even though most of the ideas are found in other books he has written. If you’ve never read anything Patrick has written, this is the place to start. Great book.

The No B.S. Guide to Brand Building by Direct Response by Dan Kennedy – Dan is a master marketer. This book explains my position on branding. It’s what we teach in our Evangelism Ninja coaching. Really good book.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk – I loved Gary’s first book, “Crush It”. So I picked this one up and it didn’t disappoint. It’s about telling your story and how different social media platforms make us tell our story differently. Really helpful.

Brick by Brick by David Robertson – This book is the story of the Lego corporation. It covers their core values and how they will them out. My son was thrilled that I was reading a book about Lego bricks, but was bummed out when it didn’t include any pictures :)

Happy reading…