I remember the day I was done with direct mail.
Our church had mailed out over 50,000 postcards and received dismal results.
I said to myself, “I’ll never use direct mail again.”
Ever.
I got home and checked my mailbox, only to find a Banana Republic postcard promoting a sale they were having.
I put it in my back pocket as I walked through the front door, because I didn’t want to miss out on the sale.
Then it hit me…
Direct mail does work!
I just wasn’t doing it right.
I was doing direct mail like more other churches.
This led to a quest where I learned direct mail from those who were getting amazing results.
My goal was to learn their secrets and apply them to our church’s direct mail efforts.
The result: killer results!
We started getting 300%-400% better results than we had got before.
All because of what Banana Republic taught us… mail to those who are most likely to respond.
That’s what we’re talking about this month in our Outreach Ninja coaching.
We talking about a step by step plan for direct mail that will help church double this Easter.
Here’s the best part: you can test drive outreach Ninja for only $49 for the next 30 days (that’s 50% off our normal monthly investment)!
Plus, you receive over $695.71 in bonus resources when you join.
If you’re interested, slide on over to www.outreachninja.com/testdrive
P.S. Have you registered for our Easter Ninja event? It’s totally FREE and features 9 leading Pastors with the goal of helping your church double this Easter. Register here: www.easterninja.com
What Banana Republic Taught me about Direct Mail
The Tools to Help your Church Double on Easter
I had a crazy idea a while ago…
What if I could get 9 of the top Pastors in the country and ask them to share practical, nuts and bolts, proven ideas on how to radically increase your attendance and impact this Easter.
So I contacted all of them and they all said yes!
So I’m thrilled to announce a FREE online event that is designed to help your church double on Easter and see more first time decisions than ever before.
It’s called “Easter Ninja“.
It’s happening on Thursday, February 9th from 1PM-3PM.
Here’s who’s speaking:
Bob Coy: Senior Pastor, Calvary Chapel Fort Lauderdale, 11th Largest church in America
Troy Gramling: Lead Pastor, Potential Church, 8th fastest growing church in America
Mark Batterson: Senior Pastor, National Community Church, New York Times Best Selling Author
Bob Franquiz: Senior Pastor, Calvary Fellowship, Founder of OutreachNinja.com
David Hughes: Senior Pastor, Church by the Glades, 35th fastest growing church in America
Nelson Searcy: Lead Pastor, Journey Church, Founder of Church Leader Insights
Casey Graham: Founder of givingrocket.com, author of Funded and Free
Eric Geiger: Vice President of Lifeway, Author of Simple Church
Shawn Lovejoy: Lead Pastor, Mountain Lake Church, Founder of ChurchPlanters.com
This FREE online conference will give you the tools you need to…
- Reach more unchurched than ever before
- Mobilize your congregation to invite their friends
- Be inspired to believe that God wants to use your church
- How to promote your services so your whole community is knocking on your door
- Unleash creativity that engages your listeners
There’s never been a better time to reach people and that’s why you need to participate in this event.
If you’re interested, you can register for FREE at www.EasterNinja.com
How to get Outreach Ninja for FREE
A few years ago I went to a one day conference on direct mail.
The cost was $800.
What?!
Yes.
And if I had to do it all over again I’d pay the $800 with a smile.
Why?
Because what I learned in that one day seminar saved our church over $10,000.
So I look back and think, “Did it really cost me $800 to attend that seminar?”
Nope.
In fact, I made $9,800 if you think about it.
There’s a leadership lesson here: training is never an expense; it’s always an investment.
The same thing is true with a coaching program like Outreach Ninja.
Yes there’s a monthly subscription investment, but what our members save in their outreach efforts more than covers what they would spend on Outreach Ninja in a year!
That’s why some of our members say that they get Outreach Ninja for free.
When you think about:
- The savings you’ll get by being smarter in your outreach
- The fantastic results you’ll get by focusing your outreach
- The added tithes and offerings from those who begin attending your church based on your outreach strategy (that we’ll teach you)
It all equals that Outreach Ninja won’t cost you a dime in the long run when you factor in all of this.
That’s why I want you to join Outreach Ninja.
Besides everything I’ve always told you, Easter is only 95 days away!
That means we don’t have a minute to lose as we prepare for the biggest day of the church calendar.
You can test drive Outreach Ninja for only $49 for the first month (it’s $97 a month after that) to experience what I’m talking about.
Plus, you’ll receive $700 in bonus resources just for joining.
So slide on over to www.outreachninja.com/testdrive
Why Branding is for Losers
I love helping churches get the word out in their communities.
In fact, I like to say that Outreach Ninja is all about making your church the worst kept secret in your community.
But let me qualify that statement.
I don’t want people to only know about your church.
I want them to attend your church.
There’s a big difference.
Here’s what frustrates me to no end: churches will spend big money on a direct mail campaign and blindly mail postcards to anyone and everyone.
Then, when they get horrible results they’ll say, “At least we branded ourselves in the community.”
Wrong.
You didn’t brand anything.
The community ignored you.
There’s a big difference.
Real branding is when your church is known for something specific in your community.
Fake branding (what we’re talking about here) is how churches redefine a poorly executed and very expensive outreach plan.
Real branding is when people have a great experience at your church and tell everyone they know about it.
Fake branding is thinking that simply putting a name and logo in front of people has any positive value at all.
Do I think real branding matters?
Of course.
However, too many churches are caught up in fake branding and it’s killing their opportunities to grow.
If you want to know how to do direct mail in a cost effective way that’s wildly successful, you should join Outreach Ninja.
Here’s what one Outreach Ninja member said recently:
“The coaching in Outreach Ninja is very helpful in thinking about and executing strategic ways to reach people far from God. Our church has grown larger and stronger with the help of Outreach Ninja.” (Chuck Land, Cross Bridge Church Sugarland, TX)
This month we’re covering a step by step plan to reach your community this Easter (by the way, Easter is only 96 days away!).
You can test drive Outreach Ninja for only $49 for the first month (it’s only $97 a month after that) and receive $700 in bonus resources when you join.
Just put your helmet on and head over to www.outreachninja.com/testdrive
The 4 Horsemen of the Outreach Apocalypse
I’m watching something really sad happen.
It’s churches who aren’t actively trying to reach their community because they’ve believed false information.
So instead of reaching their community full throttle, they’re sitting on their hands because the “info” they’ve heard has paralyzed them.
So let’s tackle these 4 “outreach killers”…
Outreach Killer #1 – “It costs too much to promote our church to the community.”
When you’re doing your promotion right, you spend less than what the average church spends and you reach enough people who begin giving so that the investment doesn’t actually “cost” you anything.
Outreach Killer #2 – “Social media is the only thing that works in this day and age.”
The truth is, direct mail is still getting insanely better results than any social media related marketing.
I like social media, but there’s a reason companies are still using other means to reach you. They still work.
Outreach Killer #3 – “People aren’t open to the Gospel like they used to be.”
That is absolutely false. In fact, I’ve found that current world conditions have made people more open than ever.
Outreach Killer #4 – “We’ll get the same lame results that other churches get in our outreach.”
Only if you do it their way.
The Outreach Ninja way is to spend less and reach more.
How?
Through a simple process that anyone can learn and get awesome results!
Our January Outreach Ninja coaching session is just a few days away.
We’re going to be discussing how to use direct mail in a way that’s very cost effective and gets great results.
Outreach Ninja normally costs $97 a month, but you can test drive Outreach Ninja for only $49 for the first month.
Plus, you receive $700 in bonus resources (and other discounts) when you join.
It’s the best decision you can make to give your church the best chance of succeeding in 2012.
If you’re interested, fly over to www.outreachninja.com/testdrive