The 3 Second Rule for Direct Mail

Ypoker dice online casinoou pick up your mail and sort through it. How long do you give each piece of mail that you bring inside? I'll tell you: about 3 seconds. 

If it doesn't catch your eye and say something that connects with you, it ends up in the round file. best european online casino

We talk about these 3 seconds a lot at Calvary when we're getting ready to do a direct mail campaign. You've got 3 seconds to say something that keeps you out of the garbage can. Then you've got to say something that compels them to an action step (i.e. attending your service).

best casino online usaWe tend to make decisions about design after looking at a direct mail piece for 10 minutes. I submit that you look at it for no more than 3 seconds because that's all the person who gets it is going to look for. 

baccarat onlineSo look at it and see what stands out. If nothing grabs you, change the design. 

Why? Because you only have 3 seconds. 

For a resource that gives you the tools you need to get great direct mail results, check out "Direct Mail Secrets" by clicking here.

australia online casino macPlease note: I reserve the right to delete comments that are offensive or off-topic.

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